Our History

Live Wire started out promoting music events in Charlotte, NC in 2000. These events hosted some of the most talented DJs, Producers & Artists from all over the world. Bringing all this talent in and hosting them, we got to speak with them directly and learn what they liked & didn’t like about the direction of their careers. What was provided for them and what was lacking. We felt we could provide a better grassroots experience and after years of promoting events we decided to transform into a full time independent recording label in 2003. Our breakout group, 3 Bad Brothaz, landed us our first national #1 top 40 radio hit in 2006 as well as the best selling indie group at Tower Records nationwide. It was during this time when file sharing changed the music industry, as well as us.

Adjusting to the change, we capitalized on the sudden popularity of DJing. We used our platform to begin booking DJs at venues & events which then blossomed and allowed us to help grow through Recording, Branding & Management.

We began partnering with several top companies, investing in our own production and getting back to being more hands on with events. This time though, it was with the companies own Corporate Events and Presentations.

All this allowed us to become a complete entertainment & events company. We are one of the few American entertainment companies do business in South Korea. We have been honored to help produce events for America’s biggest sporting companies such as the NCAA Final Four, Chick-Fil-A Bowl Game, NBA halftime shows & the Superbowl. In addition, our musical catalogs have been used by TNT, NFL, NBA, NHL, WNBA & Hollywood movies.

No industry has ever been routinely tested & tried like the Entertainment & Events Industry. It has taught Live Wire how to adapt constantly, work hard consistently, be ethical in every encounter, the value of a dollar and the understanding that without good people around you, nothing is possible. It is that which has made Live Wire one of the great companies in business today.

“The world is a stage and we are all artists performing”

– Aaron Payes, Owner & Founder